Our team

Brechtje Vreenegoor

Program manager & Business coach

My name is Brechtje and I am the Program manager and a business coach! I am your go-to expert on TECH development , R&D roadmaps and investor readiness.

During the IMPROVE program, I will be your guide on:

  • Start-up funding
  • Partnerships

Rob Groenendaal

Business coach

Hi, my name is Rob and I’m a coach at Mercator Launch. I’ll make sure the IMPROVE program runs at its best.

As a former entrepreneur, I will help you with:

  • Entrepreneur & Team
  • Value proposition & BMC
  • Customer validation
  • Market

Britta Driessen

Business coach


My name is Britta and with my background in biology, I specialize in MED tech and BIO tech.

During the IMPROVE program I will be your expert on:

  • Value proposition design
  • Business Model Canvas

Ed Koster

Business coach

My name is Ed!

With my background in professional finance, I can help you with money management for your start-up.

I can also teach you all you need to know about networking facilities.

Concha van Rijssel

Business coach


I’m Concha and I am your expert on medical and digital health.

I’ve been working for the Radboud UMC for over 7 years and I am your go-to expert on healthcare innovation.

Saskia Eijkelhof

Business coach

My coaching gets the best out of you.

With my background in B2B multinationals I can help you prepare yourself for the corporate world of competition, multinationals, pricing, networking and above all; your position in this.

Besides this I will help you bring your product or service to the market.

All photos were taken by Bart van Dieken.