IMPROVE Program

Do you have an innovative idea, an entrepreneurial mindset and do you want to start your own business? Pitch your idea to one of our business coaches and together we will decide which track best suits your needs.

Discovery Track

Our Discovery Track is a 6-step program that supports future entrepreneurs, like you, in the important first stages of starting your own business. The program is based on the Lean Startup method and guides you through the most vital steps of discovering your customer segment, value proposition, business model and first prototype. You will get all the necessary strategies, tools and support to make sure that you achieve your problem/solution fit. Do you have that million dollar idea? Don’t miss our next edition.

Having a clear view of yourself as an entrepreneur, knowing your strengths, weaknesses and pitching your vision is essential for a good start.

Having a clear WHY contributes to the success of your startup. We will introduce you to the Golden Circle of Simon Sinek that explains how to determine the reason why your startup exists.

If your startup doesn’t solve a problem, who will pay for your product in the end? The Value Proposition Canvas will support you to understand your customer’s problem and to describe the benefits from your products & services.

Every startup is continuously searching for a repeatable and scalable business model. It describes the rationale of how an organization creates, delivers and captures value. We will introduce you to the famous Business Model Canvas, a dynamic tool that allows you to explore different business models for your startup.

Unintentionally, you will make assumptions regarding your customer segment, value proposition and other elements of your business model. It is key to test and validate your assumptions. Using the Validation Board, you will Get Out Of the Building to talk with potential customers and validate the assumptions you’ve made.

After you defined a clear and detailed solution to your customer’s problem, you will start building a prototype. The Lean Startup Method is an approach you will use to develop your Minimal Viable Product in line with customer needs and reduce the overall development time of your product.

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Venture Track

Our Venture Track is a 6-step program that supports future entrepreneurs like you in really starting your own business. The program is based on the Lean Startup method and guides you through the most vital steps of creating competitive advantage, get your first customer and set up your financials & funding strategy You will get all the necessary strategies, tools and support to make sure that you achieve your product/market fit. Do you have that validated innovative idea? Don’t miss our next edition.

Knowing your market is an important step in your startup foundation. You will receive tools to assess your market, target market, market size and trends. Furthermore, you’ll be introduced to the basics of Intellectual Property Rights, strategy and management.

Based on two cases, you will learn how to develop a Go-2-Market strategy: an action plan specifically focused on the key steps and activities that are necessary to bring the technology to the market, as a product, service or process.

After you validated your first prototypes, you will start building an MVP.
The Lean Startup Method is an approach you will use to develop your Minimal Viable Product in line with customer needs and reduce the overall development time of your product.

At some point, your startup will be in need of financial means in order to make progress in product development and growth. We will discuss your startup’s financial forecasting, investment needs and funding sources.

After you successfully complete the IMPROVE program, you are able to apply for funding. Our business coaches can help you raise your first starting capital.

A good pitch is important to spread your business concept and convince potential investors to support your startup. You will learn about the verbal as well as non-verbal do’s and don’ts during your pitch, and you’ll get the opportunity to pitch for a broad audience during the Mercator Launch Pitch Event.

days left to sign up!